Standby Productions are a cracking, Manchester-based, video production company that have a reputation for creating premium TV commercials, corporate videos, promotional films and social media videos. But they’d outgrown their existing website and they realised they needed a new one which would be the catalyst for their next burst of growth.
The relationship between Standby and Trust blossomed when we worked together on videos for University of Manchester, and Manchester Airports Group. The resulting projects are a perfect example of how collaboration and mutual trust can help to create something really beautiful.
As they already knew us and enjoyed working with us, when Standby decided it was time to evolve their website and we proposed something very different, they trusted us to deliver.
Our first challenge was to develop their website into one which makes them look like the agency they’ve grown to become. Their brief to us was to deliver a premium website to reflect the customer service on offer and the standard of films they produce.
The new website is engaging, easy to use, and demonstrates the benefits of high quality video production. One key difference is the move from white on black to black on white. A small change with a huge impact. The website is now crisper, cleaner and a joy to navigate.
We also know that for a video production company, content is king. So we simplified the design to make sure their work jumps off the page, it was vital to ensure that our web design doesn’t distract from Standby’s films, which speak for themselves.
We clarified their proposition into three very distinct offerings; Commercial, Corporate and Social. This helps Standby to attract new clients from a variety of industries by showcasing in a user-friendly way, the very different types of work they do.
The new cleaner and fresher approach to the design creates an unmistakable feeling of professionalism and creativity that has attracted brands such as Co-operative Bank, New Era Europe, and YKK to Standby’s growing portfolio.
“I am over-the-moon with our new website! It has really moved us forwards as a brand and a business, which is exactly what I wanted it to do. The feedback we’re receiving is superb.”Simon Owen
Managing Director, Standby Productions