Pioneer DJ asked Trust to create an online resource that would provide essential content to their team, stockists, and the press. This meant creating a secure site with different access levels, all presented with the kind of high-end design and intuitive user experience that you would expect from the world's leading DJ technology brand.
As their name suggests, Pioneer DJ sell state-of-the-art DJ equipment. Kitting out world’s best clubs (like Fabric in London) with everything from mixers to decks, effects units, all-in-one consoles and monster sound systems, they do it all. But, despite top-notch products, their existing internal website was anything but. Clunky, unresponsive and didn’t even have a CMS, it was definitely not hitting the right notes.
Pioneer DJ approached us to set things right. They wanted us to create an online resource that would provide essential content to their team, stockists, retailers and the press in a way that was engaging and useful. People from all over the world needed information on Pioneer DJ’s range, from in-house team brushing up their own product knowledge, to industry journalists looking for comprehensive press packages, so the site had to be versatile.
The site was split into two (and later three) parts. The main section had the product list and associated information, while the second section hosted all the extras - the video assets, product advertising and marketing collateral that would be an invaluable resource to eager journalists. We’ve since created a third section called ‘Trends’, which allows users to compare and contrast similar products from competitors in a graphical and visually arresting way.
However, it wasn’t just about the content. The design had to be spot on. We built a suite of eye-catching icons, extended the brand colour palette and even created a set of bespoke animations to give the site’s UI exactly the lift it needed. So positive was the result that the client now regards their internal site as arguably better than their customer-facing one.
The end result is a slick, beautiful but most of all functional website entirely hidden from the end-consumer (users have their own uniquely generated logins), that points each user group exactly where they need to go. Pioneer DJ were so impressed they put us on retainer. We’re now constantly adding functionality - most recently adding a section that highlights the most recent marketing campaign - to ensure the site continues to work in harmony with the market-leading tech that Pioneer DJ are producing.
“Trust quickly got under the skin of the Pioneer DJ brand to create a website that solved a complex project in a beautifully simple way.”Rik Parkinson
Product Planning Manager, Pioneer DJ